Netflix Plans Immersive Netflix Houses Opening Dallas, Philadelphia 2025

Netflix plans to open its first two Netflix House venues in late 2025 at King of Prussia Mall in Philadelphia and Galleria Dallas in Texas, with a third location set for 2027 on the Las Vegas Strip. These immersive, 100,000-square-foot venues will feature themed experiences based on popular Netflix series such as Wednesday, Stranger Things, Squid Game, and One Piece, alongside VR games, mini golf, and fan events like trivia and screenings. The Philadelphia location will offer the Wednesday: Eve of the Outcasts experience, One Piece: Quest for the Devil Fruit, and a Tudum Theater, while Dallas will showcase Stranger Things: Escape the Dark, Squid Game: Survive the Trials, and a Netflix RePLAY arcade. Both venues will incorporate Netflix Bites restaurants serving themed food and beverages, and merchandise inspired by Netflix shows will be available for purchase. Netflix aims to provide regularly updated programming and experiences to keep fans engaged in this new form of experiential entertainment. This initiative reflects Netflix's broader strategy to deepen fan engagement through physical venues and events alongside its streaming offerings.