Apple Plans September iPhone 17 Series Launch with Four Models, Larger Displays, Higher Prices

Apple is expected to launch the iPhone 17 series in September 2025, featuring four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the Plus model likely discontinued. The launch event is anticipated around September 9 or 10, with pre-orders and shipments following shortly after, aligning with Apple's traditional early-to-mid September release schedule. The iPhone 17 lineup will showcase significant display upgrades, including 120Hz OLED screens across all models, although the base iPhone 17 and iPhone 17 Air may have less advanced refresh rate technology compared to the Pro models, potentially lacking ProMotion adaptive features. Performance improvements are expected with the iPhone 17 Pro models powered by the new A19 Pro 3nm chipset, which could deliver at least a 15% increase in power over previous generations. The phones will come pre-installed with iOS 26 and incorporate advanced AI capabilities, though a price increase is likely due to hardware enhancements and manufacturing cost pressures. Overall, the iPhone 17 series is poised to continue Apple's tradition of annual innovation with notable enhancements in design, display, and performance.