Dan Brown Plans Immersive Da Vinci Code Experience with Van Gogh Creator

Bestselling author Dan Brown has teamed up with Massimiliano Siccardi, creator of the Van Gogh Immersive, to develop The Da Vinci Code as a live-action experiential event that delves into Leonardo da Vinci's inventions, obsessions, and previously unseen works. The project aims to offer an immersive journey through da Vinci's mind, blending art, technology, and emotion to expand how audiences experience his genius. Produced by U.S. film producers Brett Kerr and Andrea Bari, the experience will be rolled out internationally with details expected in early 2026. While inspired by Brown's 2003 bestselling novel and its film adaptation starring Tom Hanks, the event focuses more on da Vinci's art and ideas than the novel's mystery thriller plot. The immersive show will feature multimedia elements similar to Siccardi's Van Gogh exhibitions, which include large-scale projections and interactive components. The collaboration is supported by Brown's agency WME, with efforts underway to finalize creative partnerships and venues.