Post Malone Stars in SKIMS Men’s Camo Campaign Launch

Post Malone is the new face of Kim Kardashian's SKIMS men's collection, starring in a Western-inspired campaign shot on a Utah ranch that showcases the brand's new heavyweight fleece and camouflage designs. The campaign features Malone modeling various comfort-driven pieces including joggers, hoodies, T-shirts, and boxer briefs, often styled with cowboy hats and boots to match the rugged theme. Malone expressed his appreciation for comfort and style, noting his long-standing affinity for camo patterns, while Kardashian praised him for embodying the effortless energy and style of the SKIMS Man. The campaign imagery and video highlight Malone engaging in outdoor activities like horseback riding and fishing, sometimes wearing little more than the camouflage underwear. This launch marks an expansion of SKIMS menswear, introducing new materials and limited-edition camo prints, with the collection available starting August 21. The partnership continues SKIMS' trend of collaborating with high-profile male figures such as Usher and Patrick Mahomes to grow its menswear line.