Perplexity, Getty Sign Multi‑Year Licensing Deal

Getty Images and Perplexity signed a global multi‑year licensing agreement allowing Perplexity to integrate Getty’s editorial and creative image library via Getty’s API into its AI search and discovery tools. The deal requires Perplexity to display image attribution and source links and includes UI improvements intended to educate users on legally using licensed imagery. Getty vice president Nick Unsworth said the partnership supports attribution, accuracy and higher‑quality AI outputs and could set a precedent for image licensing and attribution in generative AI. TechCrunch reports the agreement is not a traditional lump‑sum license because Perplexity does not train its own foundational models, and it arrives as Perplexity faces multiple accusations of scraping and plagiarism, including lawsuits from publishers and Reddit. Investors reacted strongly, with Getty’s shares jumping sharply in premarket trading, and Perplexity said the partnership will help legitimize prior uses of Getty images and improve how visuals are credited and linked in its AI responses.