Scottie Scheffler Wins Third Major, Nike References Arrest in PGA Ad

Scottie Scheffler secured his third major championship by winning the 2024 PGA Championship decisively, finishing five shots ahead of his closest competitors. His victory was widely celebrated, notably by his sponsor Nike, which released a clever and humorous ad referencing Scheffler's arrest outside the 2023 PGA Championship venue, where he faced and was later cleared of multiple charges. The ad captioned, "Best player in the world? Guilty," played on the past incident and resonated with fans who also joined in the lighthearted banter. Scheffler's performance and Nike's promotional creativity highlighted his status as the World No. 1 and one of the leading figures in golf, with comparisons to career grand slam contenders like Rory McIlroy and Tiger Woods. The incident and subsequent celebration underscore the unusual narrative arc of Scheffler's recent career and Nike’s marketing approach. Scheffler's consistent success and Nike's advertising strategy together continue to engage and entertain golf audiences and fans on social media.