Instagram Tests Picture-in-Picture Mode for Reels Multitasking

Instagram has started testing a Picture-in-Picture (PiP) mode for Reels, allowing users to watch videos in a resizable floating window while using other apps, enhancing multitasking and user engagement. This feature, similar to those already available on TikTok and YouTube, aims to keep videos playing in the background, which could boost watch time and reduce drop-offs, especially for longer Reels. By enabling users to continue watching Reels while texting, browsing, or scrolling through other platforms, Instagram hopes to improve retention metrics and increase the time users spend on the app. Instagram head Adam Mosseri previously indicated plans to explore PiP, and the current testing involves a limited group of users, with no confirmed global rollout date yet. For creators, PiP offers the potential for higher engagement and better monetization as audience retention improves. This move reflects Meta's strategy to maintain Instagram's competitiveness in the short-form video market and maximize advertising revenue through longer session times.