Garage Beer Releases BREWMITE II Martial Arts Film Featuring Kelce Brothers, Chuck Liddell

Garage Beer has released BREWMITE II, a 12-minute martial arts spoof film that serves as the sequel to their viral original, which amassed over 7 million views. The film stars co-owner and NFL legend Jason Kelce, with his brother Travis Kelce making his Garage Beer debut, alongside UFC icon Chuck "The Iceman" Liddell as a formidable opponent. Directed by Jordan Phoenix and shot in Miami, the sequel features an over-the-top tournament called the BREWMITE, blending retro 1980s martial arts movie aesthetics with beer-fueled action and absurd humor. The campaign includes trailers, recaps, behind-the-scenes content, and limited-edition merchandise, emphasizing fun and nostalgia over traditional advertising. The Kelce brothers' involvement and the film's offbeat storytelling have helped establish Garage Beer's unique brand voice, with Jason Kelce credited as the creative force behind the concept. The full film is being rolled out digitally in two parts in August, accompanied by a release party in Philadelphia.