Indian OTT Series and Films Surge in Popularity

In 2024, OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar surged in popularity, with a variety of web series captivating audiences. Notable shows included 'Gullak' and 'Panchayat', both receiving high IMDb ratings, alongside thrillers like 'The Broken News 2' and 'Murder in Mahim'. Indian television also thrived, highlighted by the enduring success of 'Anupamaa' and reality show 'Bigg Boss', which saw Munawar Faruqui crowned as its latest winner. Meanwhile, Indian films made an impact on Netflix's global charts, with Dulquer Salmaan's 'Lucky Baskhar' and 'Sikandar Ka Muqaddar' gaining significant viewership. As the year closes, the diverse content across both OTT and television reflects a shift in viewing preferences towards digital entertainment. The year was marked by both critical acclaim and notable flops, showcasing the dynamic landscape of Indian media.