Lucid Names Timothée Chalamet First Global Brand Ambassador

Lucid Group, Inc. has appointed award-winning actor Timothée Chalamet as its first-ever Global Brand Ambassador in a multi-year partnership designed to elevate the brand's cultural relevance and accelerate marketing efforts. Chalamet, who has been seen driving a Lucid Air since 2023, will headline a new marketing campaign for Lucid's upcoming Gravity SUV, set to launch later this year. Lucid executives emphasized the shared values of boldness, creativity, and uncompromising vision between the actor and the company, highlighting this collaboration as a key milestone in broadening the brand’s appeal. The partnership comes at a time when Lucid is working to strengthen its market position amid evolving electric vehicle adoption, including ongoing innovations such as a robotaxi program in partnership with Uber. Chalamet's involvement reflects his personal admiration for Lucid's products and his embodiment of the brand ethos to 'Compromise Nothing' both professionally and personally. This collaboration underscores Lucid's commitment to combining innovation with cultural influence to move the electric vehicle market forward.