Apple Unveils iPhone 17 Air Amid Mixed Analyst Ratings

Apple's recent product launches, including the iPhone 17 family with upgraded processors and the ultra-thin iPhone Air, have generated mixed reactions among analysts. Citi's Atif Malik maintained a Buy rating with a $245 price target, citing Apple's innovation and strategic moves toward future technologies like foldable phones. Similarly, TD Cowen upheld a Buy rating with a $275 target, while Evercore ISI raised its target to $260 and maintained an Outperform rating. Conversely, D.A. Davidson downgraded Apple from Buy to Neutral despite keeping a $250 price target, reflecting some investor caution. Veteran analyst Edison Lee gave Apple a Hold rating with a price target of $205.82, warning that much of the positive news was already priced in and expressing skepticism about sustained demand beyond early adopters, especially given concerns about battery life and the single-camera design on the iPhone Air. Overall, while optimism about Apple's product innovation persists, valuation concerns and tempered upgrade cycles temper enthusiasm.