Hailey Bieber Sells Rhode for $1 Billion, Celebrates Acquisition with Legally Blonde Homage

Hailey Bieber celebrated the acquisition of her beauty company Rhode by e.l.f. Beauty with a playful and strategic homage to the film "Legally Blonde" at the New York Stock Exchange. Wearing a pinstripe suit and aviator glasses, she lip-synced Elle Woods’ iconic line, "What, like it’s hard?" while holding a vintage NYSE yearbook, signaling confidence and resilience in her entrepreneurial journey. This lighthearted moment coincided with her elevation to Chief Creative Officer and head of innovation at Rhode following the $1 billion deal. Bieber’s appearances during the week, including a Sephora Times Square launch and her NYSE event looks, balanced playful cultural references with polished executive style, reinforcing her dual identity as a trendsetter and serious businesswoman. Fans and observers praised her for blending business achievements with pop culture flair, marking her rise in the beauty industry and nearing billionaire status. The celebrations were also a personal milestone amidst her growing family life with husband Justin Bieber.