Beauty Editors Highlight Top Serums, Skincare Launches, TikTok Favorites

The beauty industry continues to evolve with a focus on effective, affordable, and innovative skincare and makeup products. Experts like Beauty Editor Amanda Ramsey emphasize the importance of serums as a fundamental part of skincare routines, recommending at least one reliable serum for all skin types. New product launches such as Saint Crewe's skincare line cater to younger and sensitive skin, while Merit introduces a clean, vegan tinted sunscreen praised for its lightweight feel and broad-spectrum protection. Popular viral products on platforms like TikTok, including the Abib Quick Sunstick SPF50+, Shiseido Fino Premium Touch Hair Mask, and Maybelline Sky High Mascara, have gained traction for their proven performance and affordability. Additionally, skincare brands like Byoma offer sophisticated formulations that support skin hydration and barrier function, ideal for seasonal changes. Overall, consumers are encouraged to explore trusted, clinically tested products and consider professional advice to tailor their skincare journey.