JLR CEO Adrian Mardell to Retire in 2025

Adrian Mardell, CEO of Jaguar Land Rover (JLR), will retire at the end of 2025 after a 35-year tenure that included three years as chief executive. Under his leadership, JLR delivered 10 consecutive profitable quarters, reversing pandemic-era losses and achieving its best profits in a decade. Mardell led a controversial rebranding of Jaguar to an ultra-luxury electric brand, accompanied by a provocative marketing campaign that sparked criticism and social media backlash. Production of Jaguar’s traditional models has been paused in anticipation of an electric-only relaunch, while Land Rover, particularly the Defender, continues to perform strongly. JLR is also contending with delayed electric vehicle launches, weak demand, and higher US tariffs affecting exports. The company has stated that Mardell’s successor will be announced in due course.