Kraft Heinz to Remove All Artificial Colors by 2027

Kraft Heinz announced it will remove all artificial colors from its U.S. products by the end of 2027, impacting brands such as Jell-O, Kool-Aid, Crystal Light, Jet-Puffed, and some Lunchables. Effective immediately, no new U.S. products will contain synthetic dyes, and the company will reformulate or reinvent existing products with natural alternatives where feasible. Nearly 90% of Kraft Heinz's current U.S. sales are already free of artificial colors. The decision follows mounting government and consumer scrutiny, including a recent FDA ban on Red Dye No. 3 and calls for industry-wide reform from Health Secretary Robert F. Kennedy Jr. Kraft Heinz is among the first major U.S. food companies to fully commit to phasing out synthetic dyes, potentially influencing competitors. The initiative is part of broader nutritional improvements and reflects a trend toward cleaner food labeling.