Nike launches first Indian design collaboration featuring bandhani

Nike has launched its first-ever collaboration with an Indian fashion label, partnering with Delhi-based NorBlack NorWhite to create a limited-edition sportswear collection inspired by the traditional Indian bandhani tie-dye technique. The collection, which includes apparel such as hoodies, tank tops, bralettes, tights, and crossbody bags, along with four footwear designs, blends Indian craftsmanship with performance-driven, women's sportswear silhouettes designed for comfort and movement. Highlighting female Indian athletes like cricketers Jemimah Rodrigues and Shafali Verma, wrestler Anshu Malik, and sprinter Priya Mohan, the campaign emphasizes representation and empowerment of women in sports. The collaboration marks a significant moment for Nike in the Indian market, aiming to deepen cultural connection and elevate Indian artisanal heritage on a global stage. NorBlack NorWhite’s founders underscore the collection’s focus on inspiring women to embrace athleticism while celebrating resilience and Indian ancestral knowledge. The collection launched globally on June 11 and reflects Nike’s renewed commitment to expanding its presence and women’s apparel segment in India.