Brian Rolapp Expected as PGA Tour Enterprises CEO

Brian Rolapp, the NFL's chief media and business officer, has emerged as the leading candidate since early 2024 to become the first CEO of PGA Tour Enterprises, the new for-profit arm of the PGA Tour. The executive search is being led by Atlanta Falcons owner Arthur Blank and has considered other industry leaders, including NASCAR's Steve Phelps. Rolapp's extensive experience in media and broadcast negotiations is viewed as highly valuable as PGA Tour Enterprises prepares for future media deals. The new CEO will work closely with PGA Tour Commissioner Jay Monahan and will oversee operations amid significant investments from the Strategic Sports Group and ongoing merger talks with LIV Golf. An official announcement of Rolapp's appointment is expected in the weeks following the U.S. Open. The PGA Tour has not yet issued a public comment regarding the appointment.