Meghan Markle's As Ever Plans 2024 Napa Valley Rosé Restock

Meghan Markle's lifestyle brand, As Ever, is set to release a new vintage of its popular Napa Valley Rosé wine, the 2024 edition, following the 2023 vintage's swift sell-out. The upcoming rosé promises to maintain the delicate and memorable flavor profile of the first blend, evoking the spirit of Napa Valley and the California Coast, and is positioned as a perfect summer accessory for casual and elegant occasions. The announcement was made through As Ever's newsletter and Instagram, highlighting the brand's focus on joy, beauty, and the little things in life. Alongside the rosé restock, As Ever is expanding its product line, with a Napa Valley sparkling wine and other varietals planned for the future. Despite challenges with Meghan and Prince Harry's Netflix partnership, As Ever continues to thrive commercially, with strong sales across its range, including jams and baking mixes. The brand also reflects Meghan's personal style, exemplified by her choice of a chic French market straw tote featured in promotional photos.