This Morning Viewers Criticize Alison Hammond Over Crass JoJo Siwa Comment

During Monday's episode of ITV's This Morning, host Alison Hammond faced backlash from viewers after making a cheeky and 'crass' comment to Celebrity Big Brother star JoJo Siwa about her relationship with Chris Hughes. The segment involved a live link to Chris Hughes at an animal sanctuary, followed by a surprise appearance from JoJo, who mentioned plans to visit the Cotswolds with Chris to meet his family and assist at the sanctuary. Co-host Paddy McGuinness teased Chris about JoJo giving him 'energy in the morning,' prompting Alison to express her investment in their relationship and directly ask JoJo about their status. JoJo appeared flustered and described Chris as one of her favorite people, but Alison interrupted with a playful yet controversial comment, adding 'with benefits.' This remark sparked mixed reactions, with many viewers taking to social media to criticize Alison's forthrightness and call for the segment to end. The incident highlights ongoing tensions between lighthearted celebrity banter and audience sensitivities regarding personal topics on daytime television.