McDonald’s Launches Adult McDonaldland Meal August 12

McDonald's will launch a limited-time adult Happy Meal called the McDonaldland Meal on August 12, 2025, aiming to boost sales with a nostalgic campaign centered on classic characters like Grimace, Ronald McDonald, Birdie, and Hamburglar. This marks their first joint promotional appearance in over 20 years. The meal features a choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, and a mystery-flavored Mt. McDonaldland Shake, all served in collectible tins containing retro souvenirs. McDonald's is partnering with Pacsun for exclusive merchandise, targeting both longtime fans and new consumers. The campaign is part of broader efforts to counter recent sales declines and includes U.S. expansion through extended hours, new hiring, and restaurant openings. Competitors Burger King and Wendy's are also ramping up their summer promotions, intensifying the fast food market rivalry.