ASOS Appoints Aaron Izzard CFO Replacing Dave Murray

British online fashion retailer ASOS announced that Aaron Izzard will succeed Dave Murray as Chief Financial Officer and Executive Director effective July 1, 2025. This leadership transition marks ASOS's strategic shift from a financial turnaround phase to sustained operational execution and long-term growth. Izzard, with over eight years at ASOS in various finance roles, is credited with driving cost-efficiency and aligning financial investments with the company's priorities. Dave Murray, who joined ASOS in April 2024 and previously worked at Amazon, will remain for a handover period before leaving to pursue other opportunities and is recognized for strengthening the company's financial position and reducing stock. ASOS reported a reduced loss before tax for the six months ending March 2025, signaling progress in its recovery efforts, though challenges such as declining revenues and ongoing net losses persist. Company leaders emphasized the importance of this transition for sustaining growth and improving customer experiences as ASOS continues its transformation.