UNC Guard Seth Trimble Becomes Youngest Ben & Jerry’s Owner

Seth Trimble, a senior guard for the UNC men's basketball team, has become the youngest owner of a Ben & Jerry's franchise, located on Franklin Street in Chapel Hill. This entrepreneurial venture aligns with Trimble's off-court interests and represents a significant NIL opportunity for college athletes, allowing him to invest in a local business while still playing. As he prepares for the 2025-26 basketball season, Trimble balances his athletic career with his new role as a business owner, engaging actively in the store and community. The transition was symbolized by Antonio McBroom, the previous store owner and Trimble's mentor, who passed on the franchise with an honorary golden spoon. Trimble's dual focus on growth both on and off the court illustrates the evolving landscape for college athletes who are now able to pursue business ventures alongside their sports careers. Meanwhile, the UNC basketball team continues preparations for the upcoming season, with teammates and staff looking to maximize Trimble's strengths on the court.