Samantha Cameron's Fashion Label Cefinn Closes Amid Rising Costs, Trading Restrictions

Samantha Cameron, wife of current Prime Minister David Cameron, has announced the closure of her fashion label Cefinn after eight years of operation due to ongoing financial challenges. Despite recent strong trading figures, the brand struggled with rising costs, international trading restrictions, and the collapse of key stockist Matches, which led to difficulties in achieving stable profitability. Cefinn, known for its chic women's wear and celebrity clientele including the Princess of Wales and Queen Camilla, faced turbulence in the fashion wholesale sector and post-Brexit tariffs that increased costs and complicated international sales. The label's two London stores will remain open for a few months to sell remaining stock, with the upcoming winter collection being its last. Cameron expressed gratitude to customers, industry supporters, and fellow entrepreneurs, highlighting the personal and professional challenges that led to the difficult decision to close the brand. The closure reflects broader pressures on UK fashion businesses, including increased wages, National Insurance rates, and supply chain disruptions influenced by tariffs imposed by US President Donald Trump.