Netflix Plans Immersive Venues in Philadelphia, Dallas Late 2025, Las Vegas 2027

Netflix is set to open its first two permanent Netflix House entertainment venues in late 2025, located at King of Prussia Mall in Philadelphia and Galleria Dallas, with a third planned for the Las Vegas Strip in 2027. Each venue, spanning over 100,000 square feet, will offer immersive, story-driven experiences based on popular Netflix shows such as "Wednesday," "Squid Game," "ONE PIECE," "Stranger Things," and the "Knives Out" franchise, along with themed restaurants called Netflix Bites and exclusive merchandise shops. The Philadelphia location will feature experiences like "Wednesday: Eve of the Outcasts" and "ONE PIECE: Quest for the Devil Fruit," while Dallas will offer "Stranger Things: Escape the Dark" and a permanent "Squid Game: Survive the Trials" experience. Netflix aims to expand its brand beyond streaming, enhancing customer loyalty and diversifying revenue by bringing fans directly into the worlds of their favorite series with regularly updated attractions. This launch builds on Netflix’s history of over 40 live experiences and temporary events that have reached 10 million fans globally. According to Marian Lee, Netflix’s Chief Marketing Officer, these venues represent fandom coming to life, allowing visitors to play, shop, and taste their favorite Netflix stories in a physical space.