Freeway Insurance Joins NASCAR as Fourth Premier Partner Starting 2026

NASCAR has announced Freeway Insurance as its newest Premier Partner, joining Coca-Cola, Busch Light, and Xfinity as the four pillar sponsors starting in 2026. This multi-year deal also includes Freeway Insurance becoming the Official Insurance Partner and the title sponsor of the Fall Phoenix race, the Freeway Insurance 500, marking a significant expansion of its involvement beyond sponsoring driver Daniel Suarez. NASCAR executives highlighted that this partnership reflects the sport's positive commercial momentum and its appeal to major national brands, while Freeway Insurance's CEO emphasized the alignment between the company's values and NASCAR's fanbase. The partnership will include sponsorship of the 2026 "Choose Rule" on MRN Radio and digital fan engagement initiatives, underscoring a broad and deep collaboration. This move signals NASCAR's strategic shift from a single title sponsor model to multiple Premier Partners, enhancing the sport's commercial ecosystem and its connection with a diverse, hardworking fan demographic. Overall, Freeway Insurance's expanded role exemplifies NASCAR's growing appeal to leading companies and its commitment to evolving its sponsorship model.