Labubu Toy Sparks Global Craze, Demonic Controversy in China

Labubu, a plush toy created by Hong Kong artist Kasing Lung and produced by Chinese company Pop Mart, has become a global sensation and a highly coveted collectible since its introduction in 2015. Inspired by Nordic folklore and part of the 'The Monsters' series, Labubu is recognized for its mischievous appearance featuring nine pointy teeth, which has sparked a viral conspiracy theory linking it to the ancient Mesopotamian demon Pazuzu, leading some fans to burn their dolls out of fear. The toy's popularity surged further after being spotted on BLACKPINK singer Lisa's bag, with Pop Mart reporting a 5,000% sales increase in June 2025 compared to the previous year. Labubu has also gained traction in the resale market, with rare editions fetching thousands of dollars and even breaking records at auctions, reflecting its status as both a cultural phenomenon and a status symbol among collectors. Despite the craze, concerns about environmental impact and overconsumption have emerged, highlighting the complexities behind modern collectible trends. Pop Mart's success with Labubu underscores the enduring mystery in the toy industry of how certain items captivate global consumer desire, joining the ranks of historic toy crazes like Beanie Babies and Cabbage Patch Kids.