All Things Baby Raises Rs 30 Crore in Funding

All Things Baby (ATB), a direct-to-consumer platform for premium mother and baby care products, has raised Rs 30 crore ($3.6 million) in its Series A funding round from Inoventures, the family office of Manish and Richa Choksi. The investment will facilitate the expansion of ATB's product range, strengthen its distribution network, and enhance its omnichannel presence, including the launch of experiential retail stores in major Indian metro cities. Co-founder Tejal Bajla emphasized the mission to blend trust, innovation, and aesthetics in parenting solutions, while Manish Choksi praised ATB's scalable business model. Currently, ATB serves over 35,000 families and operates profitably, aiming to grow its portfolio of exclusive global brands and private labels. The company plans to open two additional stores in Bengaluru over the next two years as part of its expansion strategy. Through its comprehensive approach, ATB seeks to assist new parents in making informed purchasing decisions and enhancing community engagement.