Target Launches Sustainable Wine in Paper Bottles, Saving 98 Tons CO2

Target has become the first major U.S. supermarket retailer to launch a line of sustainable wines packaged in paper bottles, known as Frugal Bottles, for Earth Month. These bottles, made by British company Frugalpac from 94% recycled paperboard with a recyclable food-grade pouch, are five times lighter and use six times less carbon and energy to produce than traditional glass bottles. The carbon footprint of each Frugal Bottle is 84% lower than that of a standard glass bottle, and Target's initial order of 256,000 bottles is projected to save nearly 100 tons of CO2 emissions. The Collective Good wine range, featuring four varieties, is a collaboration between California’s Latitude Wines and Monterey Wine Company, which now produces the bottles on-site with its own Frugal Bottle machine. In addition to reducing emissions and water usage, these bottles are easier to transport and allow for full 360-degree branding. All wines in the range come from sustainable vineyards, with production facilities powered by renewable energy sources.