Chipotle Offers 50,000 Free Burritos via Roblox Promotion

Chipotle is celebrating Cinco de Mayo with its largest-ever promotion, launching a virtual 'Ingredient Quest' in the Roblox Burrito Builder game where players collect virtual cards representing the chain’s 53 real ingredients. The first 50,000 players to gather all cards will win a free Chipotle entrée, with options including burritos, burrito bowls, tacos, salads, or quesadillas, redeemable in the U.S. and Canada. The campaign aims to engage younger audiences, particularly Gen Z and Gen Alpha, by tapping into the popularity of collectible trading cards and immersive gaming experiences. In addition to the virtual event, Chipotle is offering free delivery from May 1-5 with a promo code, and free chips and Queso Blanco from May 3-5 with another code for online and app orders. The promotion also serves to highlight Chipotle’s focus on real ingredients, with the digital experience designed to both educate and reward participants. This marks another milestone in Chipotle’s ongoing strategy to drive engagement and loyalty through gamified marketing and digital channels.