Reborn Coffee Signs $1.3M China Licensing Deal

Reborn Coffee shares rose 11% after announcing a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., granting the latter rights to develop and sublicense Reborn Coffee locations in mainland China. Reborn Health Goods (Shenzhen) Co. will manage operations, expansion, and brand consistency across major Chinese provinces. This agreement is central to Reborn Coffee’s plan to open over 300 global locations within two years as part of its Asia-Pacific growth strategy. The company also recently secured a $1.7 million master licensing deal with the Arjomand Group to expand into Georgia and Armenia. These developments reflect rising demand for specialty coffee across both Asia and Eurasian regions. Reborn Coffee is positioning itself as a premium provider in these economically strategic markets.