Apple Hits 3 Billion iPhones Sold as Sales Jump 13%

Apple has reached a significant milestone by selling over 3 billion iPhones since the device's debut in 2007, a feat confirmed by CEO Tim Cook during the company’s recent third-quarter earnings call. The iPhone continues to be Apple's most important and profitable product, accounting for $44.6 billion in sales in the latest quarter, which is a 13% increase year-over-year and contributed nearly half of the company's total $94 billion revenue. Despite global market challenges, including tariffs imposed by the Trump administration leading to an expected $1.1 billion in tariff costs next quarter, Apple has mitigated some risks by shifting most U.S.-bound iPhone production to India. The timeline between billion-unit milestones has accelerated, with the first billion sold over nine years, the second billion in five years, and the third billion in just four years, reflecting strong ongoing demand and Apple's expanding ecosystem. Alongside hardware improvements, Apple plans to leverage its Apple Intelligence AI features to drive further growth and innovation. The company's other product lines, such as Mac and services, also showed robust performance, underscoring Apple's resilience in a complex global market.