Lions OC John Morton Admits Failing to Utilize WR Jameson Williams Effectively

Detroit Lions offensive coordinator John Morton has acknowledged that he has "failed" wide receiver Jameson Williams by not involving him enough in the team's offense, despite Williams' evident talent and professionalism. Through seven games, Williams has recorded 17 catches for 289 yards and two touchdowns but has struggled with consistency and limited targets, including a catchless game against the Buccaneers. Morton openly admitted to Williams that he needs to do a better job getting him the ball, noting that it is a two-way street but emphasizing his responsibility as the offensive coordinator. Williams has shown maturity and has not publicly expressed frustration, understanding the team's success takes precedence, though coaches recognize his potential and are working to get him more involved, especially on third downs where he faces double coverage. The Lions coaching staff is focused on improving the connection between Williams and quarterback Jared Goff and being more creative in playcalling to maximize Williams' impact. Morton's candid self-assessment and the plan to increase Williams' role highlight the team's commitment to leveraging their offensive weapons more effectively as they pursue playoff success.