Taylor Swift Old Album Streams Double After Masters Purchase

Taylor Swift has officially regained ownership of the masters to her first six studio albums, a milestone she announced in late May 2025. Following this announcement, streams of her original albums on Spotify surged dramatically, with 'Speak Now' experiencing a 430% increase and overall streams rising by 40%. This resurgence comes after years of dispute with music executive Scooter Braun, who acquired her former record label Big Machine Records in 2019 and subsequently sold her masters to Shamrock Capital, from whom Swift repurchased them. Swift had previously begun re-recording these albums as "Taylor's Version" to regain control over her music, releasing four of them to critical and commercial acclaim. Fans celebrated the news enthusiastically, with some speculating symbolic gestures during her Eras Tour, although some reports of such events were debunked. Swift expressed deep emotional relief and joy over reclaiming her work, stating that all the music she has ever made now belongs to her.