Pantone Names Mocha Mousse Color of the Year 2025

Pantone has announced its Color of the Year for 2025 as Mocha Mousse, a warm and sophisticated brown that aims to elevate the perception of this traditionally humble color. Executive Director Leatrice Eiseman and VP Laurie Pressman describe the shade as infused with 'sensorial warmth' and 'thoughtful indulgence', resonating with trends of comfort and self-care that have gained popularity, particularly through social media. Mocha Mousse is seen as a versatile and timeless color that can connect spaces to nature while also offering a luxurious feel. Its selection is a significant shift from last year's softer peach hue, reflecting a broader trend of earthy tones in both fashion and home design. The color is intended to evoke feelings of comfort and positivity, aligning with a recent cultural movement towards celebrating simple pleasures. This choice represents Pantone's first major endorsement of brown as a color that can be aspirational and luxe, rather than just grounded and practical.