Sydney Sweeney Stars Bra-Free in Major American Eagle Fall Campaign

Sydney Sweeney has become the sole face of American Eagle's Fall 2025 campaign titled 'Sydney Sweeney Has Great Jeans,' marking a strategic shift for the brand to focus on one celebrity to highlight its denim heritage. The campaign features Sweeney modeling various denim looks, including topless shots with just a denim jacket, and includes innovative elements such as 3D billboards, Snapchat lenses, and AI try-on technology to engage customers. Sweeney also designed a pair of jeans with a butterfly motif, with all net proceeds benefiting Crisis Text Line, demonstrating her commitment to social causes. American Eagle's CMO praised Sweeney as the biggest celebrity partnership in the brand's history, underscoring her rising star power and influence. Beyond fashion, Sweeney is reportedly launching a lingerie line backed by notable investors, including Jeff Bezos and Lauren Sanchez, signaling her expanding business ventures. Meanwhile, she continues to share personal moments on social media, like bonding with her German shepherd puppy, highlighting her relatable public persona.