Asset Entities, Strive Complete Merger Forming $1.5B Bitcoin Treasury Firm

Asset Entities shareholders approved a merger with Strive Enterprises, creating Strive, Inc., a Nasdaq-listed company focused exclusively on an active Bitcoin treasury strategy, continuing under the ticker ASST. Matt Cole will serve as CEO and Chairman, while Arshia Sarkhani becomes Chief Marketing Officer and board member. The merger enables a tax-free exchange of Bitcoin for equity under Section 351 of the U.S. tax code and is accompanied by a $750 million private placement, with an additional $750 million potentially raised through warrant exercises, aiming to raise up to $1.5 billion for Bitcoin acquisitions. Strive, Inc. plans to build a disciplined, long-term Bitcoin treasury with a zero-leverage approach, positioning itself among the top 15 public companies holding Bitcoin and competing with firms like MicroStrategy. The merger also opens opportunities to explore distressed Bitcoin claims, including assets linked to the Mt. Gox collapse. Founded by Vivek Ramaswamy, Strive Asset Management manages over $2 billion in assets and will immediately begin executing its Bitcoin investment strategy following the merger’s completion.