FC Barcelona Signs €44m Four-Year Sponsorship Deal with DR Congo

FC Barcelona has entered a four-year strategic partnership with the Democratic Republic of Congo (DRC) through the 2028-2029 season, aiming to promote culture, sport, and tourism in the African nation. As part of the deal, the slogan "DR Congo, Heart of Africa" will be displayed on the back of all Barcelona professional teams' training shirts, and the Spotify Camp Nou will feature the 'House of the DRC' to showcase Congolese cultural and sporting heritage. The club will also develop sports programs in the DRC, including camps and clinics focused on football, basketball, handball, futsal, and roller hockey, supporting youth development in the region. The partnership is reportedly worth around €44 million, providing important revenue to FC Barcelona amid financial challenges and La Liga salary cap constraints. Similar sponsorship agreements between the DRC and clubs like AS Monaco and AC Milan reflect a broader effort to boost the country's international profile through sport. Barcelona's collaboration emphasizes shared values and multi-sport development, reinforcing ties between the club and the DRC government.