Apple Launches iPhone 17 Series With Major Redesign, £2,000 Pro Model

Apple has launched its most significant iPhone redesign since 2017, unveiling the iPhone 17 series, including the new iPhone Air, iPhone 17 Pro, and Pro Max models. The iPhone 17 Pro and Pro Max feature a bold aerospace-grade 7000-series aluminum unibody design with a laser-welded vapor chamber for better thermal management, enhancing sustained performance by 40%, alongside improved displays with Ceramic Shield 2 protection for increased durability. The iPhone Air is Apple's thinnest device ever, with a 5.6mm titanium frame and all-day battery life, powered by the advanced A19 Pro chip capable of running AI applications. Pricing has notably increased, with the iPhone 17 Pro Max reaching as high as £1,999 ($2,000), attributed partly to tariffs imposed under President Trump's administration, prompting Apple to shift manufacturing to India. Apple also refreshed its Apple Watch lineup, introducing Series 11 with new health features like hypertension detection, 24-hour battery life, and enhanced connectivity. Despite rising prices, Apple maintains strong demand for its premium devices, which continue to be major revenue drivers.