Swansea City Enlists Snoop Dogg to Unveil 2025/26 Kit, Sparking Wrexham Rivalry

Swansea City has enlisted rapper Snoop Dogg to unveil their new 2025-26 home kit, using the occasion to playfully tease their Welsh Championship rivals Wrexham and co-owner Ryan Reynolds. Snoop Dogg modeled the shirt and delivered a message of support for Swansea, which sparked speculation about his potential future involvement with the club, possibly as an investor similar to Wrexham's Hollywood owners and Swansea's recent co-owner Luka Modric. The club's American ownership group hinted at forthcoming announcements regarding Snoop Dogg's role, highlighting their ambition to enhance Swansea's brand and global appeal. The kit launch also served as a marketing win, generating enthusiasm among fans and sparking lively social media reactions, with some supporters praising the move as a clever marketing strategy. Swansea's playful response to Reynolds' promotional post for Wrexham's kit signaled a budding rivalry between the Welsh clubs, filling the void left by Cardiff City's relegation. Snoop Dogg's involvement underscores his well-known passion for football and adds a glamorous touch to Swansea's efforts to strengthen their profile both on and off the pitch.