Demi Lovato Revives Viral Poot Meme for Halloween 2025

Demi Lovato has embraced a decade-old internet meme by dressing up as "Poot Lovato," a fictional character born from a viral, poorly lit photo of her in 2015, for Halloween 2025. She recreated the meme’s look with a full costume and makeup, sharing side-by-side photos of the original image and her transformation on Instagram, along with TikTok videos portraying Poot’s backstory and "home." Lovato’s playful revival of the meme was met with enthusiasm from fans and friends, with her husband declaring the Halloween win belonged to her this year. This costume choice also connects with her recent studio album era, as she referenced it in her posts. Lovato has previously incorporated the meme into her work, including a recent music video, and expressed that owning such memes is a way to reclaim power. Her Halloween portrayal stands out as a creative and self-aware celebration of the internet culture surrounding her persona.