Lord & Taylor Plans Online Relaunch in 2025

Lord & Taylor, America's oldest department store chain, is set to relaunch in 2025 under new ownership by Regal Brands Global after struggling financially and shuttering its brick-and-mortar stores in 2021. The revival includes the return of its iconic cursive logo and a focus on blending nostalgia with modernity, aiming to offer elevated, timeless fashion rather than succumbing to fast fashion trends. Regal Brands, which acquired the brand's intellectual property after the previous owner defaulted on debt, has assembled a 75-person team to reimagine the retailer's strategy and customer service experience. The reboot will primarily focus on e-commerce, but plans for physical retail spaces, such as pop-ups, are also in the works. The new offerings will include high-end designer items, exclusive Lord & Taylor merchandise, and a selection aimed at younger consumers. This strategic move aims to restore Lord & Taylor’s legacy of elegance and style while enhancing its reputation for quality customer service.