Whitney Rose Allegedly Shuts Down Wild Rose Beauty Amid Financial Troubles

Whitney Rose, known from The Real Housewives of Salt Lake City, has allegedly shut down her Wild Rose Beauty company after suffering significant financial losses, reportedly well into the six-figures following a costly rebrand. Rather than announcing the closure or rebrand publicly, Wild Rose Beauty products have quietly been transitioned to the Sōl People website, still bearing their original labels, as Rose joins the new business. Despite the move, Rose has not promoted the change on her social media, with insiders suggesting the business transition is struggling and sales remain low. This marks her third rebranding effort in four years, following previous ventures with Iris + Beau and Wild Rose Beauty. Reports also mention ongoing financial and operational challenges, casting doubt on the success of the latest rebranding. Additional controversy surrounds the business due to complaints from former employees about mishandled company events.