Bars Adapt to Rising Popularity of Dry January

As the trend of 'Dry January' gains momentum, particularly among Gen Z and millennials, restaurants and bars are adapting by offering a variety of non-alcoholic options. The U.S. Surgeon General's recent call for a cancer risk warning on alcoholic beverages may further influence declining alcohol sales in the industry. Establishments like Tony P's in California are already reporting reduced alcohol sales, prompting a shift to mocktails and zero-proof drinks. In Haddon Township, local bars are showcasing specialty non-alcoholic cocktails, encouraging patrons to enjoy a night out without alcohol. This growing demand for healthier options is reflected in the creative offerings at various venues, from botanical blends to fruit-forward mocktails. With improved quality in non-alcoholic beers and cocktails, many are opting for these alternatives to support their health goals post-holidays.