Allen Iverson, Shaquille O’Neal Rebrand Reebok Basketball in Netflix Docusery

Allen Iverson recently became emotional while discussing his close bond with Shaquille O’Neal during an interview promoting their Netflix docuseries, Power Moves. Iverson described O’Neal as a big brother, mentor, and a role model, expressing deep admiration for how he raised his family and impacted Iverson personally. The docuseries follows the two NBA legends as they work together to rebrand Reebok Basketball, with Iverson serving as vice president and O’Neal as president of the basketball division. Iverson emphasized his desire to give back to Reebok, the brand that significantly shaped his career and culture, highlighting WNBA star Angel Reese as a key figure in revitalizing the brand. Beyond basketball, Iverson also shared heartfelt reflections on his personal life, including expressing pride in his son Isaiah and recognition of his ex-wife Tawanna Turner. The series and Iverson’s leadership roles symbolize a legacy of loyalty, mentorship, and cultural influence beyond their playing days.