CCI Reviews Antitrust Complaint by Birla Opus Against Asian Paints

Aditya Birla Group's paint business, Birla Opus, has filed a confidential antitrust complaint with the Competition Commission of India (CCI) against industry leader Asian Paints, accusing it of abusing its dominant market position. The complaint alleges that Asian Paints pressured retail dealers by threatening to reduce credit limits, restrict supplies, and limit access to tinting machines if they stocked or promoted Birla Opus products, seeking to exclude the new entrant from the market. Asian Paints, which holds around a 52-53% share of the Indian paint market, has seen some erosion of its dominance following Birla Opus's rapid growth to nearly 7% market share since its launch in February 2024. The CCI is currently reviewing the complaint but has not yet decided whether to initiate a formal investigation. Asian Paints has submitted a confidential letter requesting the opportunity to present its perspective before any action is taken. Both Asian Paints and Birla Opus have declined to comment publicly on the matter, which could lead to a significant confrontation between the two market rivals.