Tom Holland Named Face of Prada Paradigme Fragrance

Tom Holland has been unveiled as the global ambassador for Prada Beauty's new men's fragrance, Paradigme, marking a significant expansion of the luxury brand into the men's fragrance market. Paradigme challenges traditional scent structures by opening with deep, robust base notes of Peru balsam, benzoin, and guaiac wood, complemented by heart notes of bourbon geranium and Calabrian bergamot, creating a complex and versatile scent. Holland, who has worked with Prada for years, expresses that the fragrance resonates with his understated style and serves as an 'invisible accessory' that boosts confidence and individuality. The fragrance's design features a refillable, green bottle with clean, architectural lines, reflecting Prada's commitment to sustainability and sophistication. The campaign, directed by Thomas Vinterberg and overseen by Miuccia Prada and Raf Simons, embodies the theme "What if there’s another way?" which Holland relates to personally, emphasizing authenticity and a modern vision of masculinity. Overall, Prada positions Paradigme as a fragrance that redefines masculinity through a contemporary and emotionally authentic lens, with Holland representing a generation seeking purpose and sensitivity.