UK Retailers Launch Dubai-Style Chocolate Amid Buying Frenzy

The launch of Dubai-style chocolate bars in UK supermarkets has sparked a shopping frenzy, with retailers like Lidl and Waitrose seeing high demand and implementing purchase limits. Inspired by the viral Can't Get Khanafed Of It bar from Dubai, these chocolate treats combine milk chocolate with flavors like pistachio and crispy khanafeh. Influencers have documented lines at stores, with some shoppers arriving early to secure their bars, which retail around £3.99 to £10 depending on the brand. The trend has also led to various budget options being introduced, as many retailers aim to capitalize on the popularity seen on social media platforms like TikTok. While some consumers express excitement, others are skeptical, questioning whether this is just another fleeting trend akin to previous viral products. Overall, the surge in interest highlights how social media can rapidly influence consumer behavior and retail strategies in the food sector.