Check Point Names Brett Theiss Chief Marketing Officer

Check Point Software Technologies has appointed Brett Theiss as its new Chief Marketing Officer to lead the company's global growth and brand strategy amid evolving challenges in AI, cloud, and hybrid work environments. With over 20 years of experience in technology and SaaS marketing, including prior CMO roles at BeyondTrust and Anaplan, Theiss is tasked with enhancing Check Point's market presence, aligning marketing initiatives with business outcomes, and driving innovation across all markets. CEO Nadav Zafrir emphasized Theiss's strong track record in building global brands and delivering measurable growth as crucial for accelerating Check Point's next phase of market leadership. Check Point continues to be a leader in cybersecurity, protecting over 100,000 organizations worldwide through its AI-powered Infinity Platform that integrates security across on-premises, cloud, and workspace environments. Analysts have generally rated Check Point stock as a hold or outperform, citing strong financial performance and positive earnings sentiment despite some valuation concerns. Theiss expressed enthusiasm about joining Check Point to further elevate the brand and deepen customer engagement in protecting enterprises against advanced cyber threats.