Green River Whiskey Partners with NY Racing for Daytona 500

Green River Whiskey has partnered with NY Racing and driver J.J. Yeley to sponsor the No. 44 Chevrolet as they aim to qualify for the 2025 Daytona 500, marking the distillery's debut in modern motorsports. This sponsorship aligns with Green River's revitalization efforts since its reintroduction in 2022, and the brand plans a significant national advertising campaign for the first time in over a century. The Daytona 500 is set for February 16, 2025, and Yeley expressed excitement about the opportunity, highlighting the shared values of resilience and passion between the team and the distillery. The car will showcase a striking green design, reflecting both the whiskey's identity and the competitive spirit of NASCAR. As the team prepares for the qualifiers, they hope this partnership will bolster their chances against fierce competition. Green River Whiskey aims to expand its distribution to 45 states this year, further solidifying its presence in the market.