AAM15 Management Acquires Kelly's Roast Beef

AAM15 Management, a New England hospitality firm, has acquired the iconic Kelly's Roast Beef brand, which has been a Massachusetts staple since 1951. The acquisition includes four flagship locations in Saugus, Medford, Danvers, and Revere Beach, with plans to expand further across the East Coast. David Masse, founder of AAM15, emphasized the brand's deep community roots and commitment to preserving its legacy while exploring new growth opportunities, including franchising and operational enhancements. The previous owners will remain involved as minority investors, ensuring continuity in brand management. AAM15 plans to implement strategic enhancements without altering what has made Kelly's a beloved establishment among customers. The firm aims to attract younger generations to the brand while maintaining its traditional offerings.